Strategic Sport Communication

Part I. Introducing Sport Communication

Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities
Growth and Magnitude of the Sport Industry
Television Contracts and Growth in Sport Franchise Values
Segmentation of the Sport Industry
Role of Communication in the Sport Industry
Study of Sport Management
Study of Sport Communication
Preparing for a Career in Sport Communication
Chapter Wrap-Up

Chapter 2. Careers in Sport Communication
Careers in Management
Careers in Media
Careers in Support Services
Careers in Entertainment
Other Career Opportunities
Increasing Your Marketability Through Ancillary Activities
Your Keys to Entering the Field
Chapter Wrap-Up

Chapter 3. History and Growth of Sport Communication
Early Eras of Sport Journalism
Golden Age of Sport
Perspective Period
Transition Years
Pioneering Visions: Pete Rozelle and Roone Arledge
Contemporary Sport Communication and Digital Sport Communication
Chapter Wrap-Up

Part II. Examining the Strategic Sport Communication Model (SSCM)

Chapter 4. Sport Communication and the SSCM
Definition of Sport Communication
Theoretical Framework of Sport Communication
Elements of Sport Communication
Popular Theories in Sport Communication
Strategic Sport Communication Model
Chapter Wrap-Up

Chapter 5. Personal Sport Communication
Forms of Personal Communication in Sport
Interpersonal Sport Communication
Elements of the Interpersonal Sport Communication Process
Nonverbal Communication in Sport
Verbal Communication in Sport
Effective Interpersonal Sport Communication: Skill Development
Chapter Wrap-Up

Chapter 6. Organizational and Leadership Communication in Sport
Organizational Sport Communication
Three Organizational Features That Affect Communication
Forms of Communication in Sport Organizations
Leadership Communication in Sport
Chapter Wrap-Up

Chapter 7. Sport Mass Media: Convergence and Shifting Roles
Twenty-First-Century Media Convergence and Corporate Consolidation
Sport Publishing and Print Sport Communication
Newspaper Sport Coverage
Wire Services and Technological Advancements
Web Sport Media
Sport Magazines
Sport Books
Electronic and Visual Communication
Chapter Wrap-Up

Chapter 8. Digital, Mobile, and Social Media in Sport
Digital Sport Media: Interactivity and the Internet
Internet Usage in Sport
Model for Online Sport Communication
Digital Sport Media and Communication Channels
Chapter Wrap-Up

Chapter 9. Integrated Marketing Communication in Sport
Characteristics of the Sport Product
Advertising
Sponsorship
Use of Athletes as Endorsers
Digital Media
Use of Data Analytics in IMC
Chapter Wrap-Up

Chapter 10. Public Relations and Crisis Communication in Sport
Historical Perspectives and Trends in Public Relations
Effective Public Relations
Media Relations
Digital Public Relations Tools
Community Relations
Communication During a Crisis
Chapter Wrap-Up

Chapter 11. Sport Communication Research
Practical Research in the Media Industry
Data, Technology, and Social Media
Academic Research in Sport Communication
Chapter Wrap-Up

Part III. Addressing Issues in Sport Communication

Chapter 12. Sociological Aspects of Sport Communication
Race and Ethnicity
Mutual Influence of Sociocultural Issues and Sport
Gender and Sport Media
Nationalism and Sport Media
Current Sociological Issues Affecting Sport Media
Chapter Wrap-Up

Chapter 13. Legal Issues in Sport Communication
Barbara Osborne, JD
Constitutional Law Tension: Freedom of the Press Versus Privacy Rights
Constitutional Rights: Freedom of Speech
Rapidly Evolving Right of Publicity
Copyright and Trademark
Gender Issues in Sport Media
Chapter Wrap-Up

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Sport communication; sport communication theories; components sport communication; communication in sport management; strategic sport communication model; SSCM; sport journalism