Strategic Sport Communication

Part I. Introducing Sport Communication Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities Growth and Magnitude of the Sport Industry Television Contracts and Growth in Sport Franchise Values Segmentation of the Sport Industry Role of Communication in the Sport Industry Study of Sport Management Study of Sport Communication Preparing for a Career in Sport Communication Chapter Wrap-Up Chapter 2. Careers in Sport Communication Careers in Management Careers in Media Careers in Support Services Careers in Entertainment Other Career Opportunities Increasing Your Marketability Through Ancillary Activities Your Keys to Entering the Field Chapter Wrap-Up Chapter 3. History and Growth of Sport Communication Early Eras of Sport Journalism Golden Age of Sport Perspective Period Transition Years Pioneering Visions: Pete Rozelle and Roone Arledge Contemporary Sport Communication and Digital Sport Communication Chapter Wrap-Up Part II. Examining the Strategic Sport Communication Model (SSCM) Chapter 4. Sport Communication and the SSCM Definition of Sport Communication Theoretical Framework of Sport Communication Elements of Sport Communication Popular Theories in Sport Communication Strategic Sport Communication Model Chapter Wrap-Up Chapter 5. Personal Sport Communication Forms of Personal Communication in Sport Interpersonal Sport Communication Elements of the Interpersonal Sport Communication Process Nonverbal Communication in Sport Verbal Communication in Sport Effective Interpersonal Sport Communication: Skill Development Chapter Wrap-Up Chapter 6. Organizational and Leadership Communication in Sport Organizational Sport Communication Three Organizational Features That Affect Communication Forms of Communication in Sport Organizations Leadership Communication in Sport Chapter Wrap-Up Chapter 7. Sport Mass Media: Convergence and Shifting Roles 21st-Century Media Convergence and Corporate Consolidation Sport Publishing and Print Sport Communication Newspaper Sport Coverage Wire Services and Technological Advancements Web Sport Media Sport Magazines Sport Books Electronic and Visual Communication Chapter Wrap-Up Chapter 8. Digital, Mobile, and Social Media in Sport New Sport Media: Interactivity and the Internet Internet Usage in Sport Model for Online Sport Communication New Sport Media and Communication Channels Chapter Wrap-Up Chapter 9. Integrated Marketing Communication in Sport Advertising Sponsorship Use of Athletes as Endorsers Broadcasting New Media and Integrated Marketing Communication Chapter Wrap-Up Chapter 10. Public Relations and Crisis Communication in Sport Historical Perspectives and Trends in Public Relations Effective Public Relations Media Relations Community Relations Communication During a Crisis Chapter Wrap-Up Chapter 11. Sport Communication Research Practical Research in the Media Industry Academic Research in Sport Communication Chapter Wrap-Up Part III. Addressing Issues in Sport Communication Chapter 12. Sociological Aspects of Sport Communication Race and Ethnicity Mutual Influence of Sociocultural Issues and Sport Gender and Sport Media Nationalism and Sport Media Current Sociological Issues Affecting Sport Media Chapter Wrap-Up Chapter 13. Legal Issues in Sport Communication Barbara Osborne, JD Constitutional Law Tension: Freedom of the Press Versus Privacy Rights Constitutional Rights: Freedom Of Speech Rapidly Evolving Right of Publicity Copyright and Trademark Gender Issues in Sport Media Chapter Wrap-Up

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