Sport Public Relations

Chapter 1. Introducing Sport Public Relations
Definition of Sport Public Relations
Evolution of Sport Public Relations
Sport Public Relations in Practice
Public Relations Value

Chapter 2. Integrating Public Relations With Strategic Management
Public Relations as a Strategic Management Driver
Organizational Stakeholders and Publics
Stakeholder Communication
Issues Management
Reputation Management

Chapter 3. Engaging Key Publics via Social Media
Social Media Use in Public Relations
Social Networking Sites
Strategic Considerations for Social Media Use
Careers in Social Media Management

Chapter 4. Engaging Key Publics via Other Forms of Digital Media
Digital Media Use in Sport Public Relations
Website Development
Websites for Specific Stakeholders
Blogs
Podcasts
New Media Limitations and Problems

Chapter 5. Engaging Key Publics via Legacy Media
Media Guides
Print Organizational Media
Electronic Organizational Media
Corporate Communications

Chapter 6. Managing the Sport Organization-Media Relationship
Definition of Mass Media
Mass Media and Sport History
Today's MediaSport Environment
Serving Media at Organizational Events
Reporting Statistics
Reporting Play-By-Play Information

Chapter 7. Employing News Media Tactics
Media Policy Development
News Releases
Media Pitches
Interviews
Media Tours
News Conferences
Media Days

Chapter 8. Communicating in Times of Crisis
Nature of Crises and the Need to Plan for Them
Preparing for a Crisis
Managing a Crisis
Assessing a Crisis Response
Crisis Response Case Studies

Chapter 9. Cultivating Positive Relationships in the Community
Uniqueness of Sport Corporate Social Responsibility
Evolution of Sport Social Responsibility
Strategic Sport Social Responsibility
Communication of Corporate Social Responsibility

Chapter 10. Advanced Communications With External and Internal Publics
Customer and Member Relationships
Sponsor Relationships
Donor Relationships
Government Relationships
Employee Relationships
Investor Relationships

Appendix: Sample Crisis Communication Plan

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Sport public relations; sport communication; public relations theory; sport communication theories; public relations sports organizations; social media communication; crisis communication in sport