Social Media and Sports
-15%
portes grátis
Social Media and Sports
Clavio, Galen
Human Kinetics Publishers
07/2020
176
Mole
Inglês
9781492592082
15 a 20 dias
590
Descrição não disponível.
Chapter 1. Social Media and the Sports World
The Sports World
The Social Media World The Beginnings of Social Media
The "Old" Internet
Myspace
Facebook
YouTube
The iPhone and Other Smart Phones
Twitter
InstagramSnapchat
Advertising and Social Media Sports and Social Media The Sports Media Cycle
Athletes and Social Media
Audiences and Reach
Sport Business and Social Media
Social Media and the Globalization of SportThe Nature of Social Media Summary
Chapter 2. Tools of the Trade
Software and Hardware Software Tools
Web and App Interfaces
Hardware
Evaluating Your Needs Training Programs Evaluating Training Needs
Software Program TrainingMarket ResearchProfessional Market Research
Using Research Intelligently Summary
Chapter 3. Creative Sparks
Core Creativity Elements Vocabulary
Grammar and Writing Conventions
Industry Literacy
Cultural Knowledge Social Media Consumption You Are What You Eat
Analysis of Successful Accounts
Informational Interviews
Support GroupsThe Importance of RepetitionQuestion Everything
How to Handle Feedback (Good and Bad)
Early Adoption
Take Notes When It Happens
Consistency
Instinct
Mentality Summary
Chapter 4. Audiences and Networks
Historical Development of Social Media Audiences Myspace
Facebook
Twitter
Instagram
Snapchat
YouTube
Pinterest
Reddit
WhatsApp Network Infrastructure and the Effects on Audiences Twitter's System
Facebook's System
Instagram Infrastructure
TikTok and the Rise of AI Summary
Chapter 5. The Online Community
Audience Adoption and Migration Theory of Planned Behavior
Applying Theory to Practice The Darker Side of Online Audiences The Internet Outrage Machine
Trolls and Argumentation
The Online Disinhibition Effect
Sports, Social Media, and Toxicity for Women Summary
Chapter 6. The Technology Curve
Why Technology Changes A Paradigm Shift in Media
Hardware, Convergence, and Portability
Software Development Social Media Building Blocks Written Content
Images
Preproduced Video
Live Video
Audio
Graphics
Dynamic Visuals
Responses
What About Stories?
Building Block Evolution
Which Building Blocks Are Best for Your Content?
Cross-Posting Summary
Chapter 7. Framing Your Presence
Agenda Setting Agenda Setting Theory
Social Media's Impact on Agenda Setting Framing Framing Theory
Sports Media Framing Research
Social Media Framing Concepts Summary
Chapter 8. Editorial Content
Defining Editorial Content Expectations of Editorial Content
Advantages of Editorial Content
Disadvantages of Editorial Content
The Blurring of Content Lines Best Practices in Social Media Editorial Content Managing Your Branding and Presence
Managing Your Organization's Branding and Presence
Directing Traffic Summary
Chapter 9. Industry Content
Defining Industry Content Advantages of Industry Content
Disadvantages of Industry Content Best Practices in Social Media Industry Content Managing Your Branding and Presence
Social Media Choices
Go Where Only You Can
Leveraging Organization Members
Interacting With Other Organizations
Crisis Communication Summary
Chapter 10. Holistic Social Media
Personal Care and Challenges Balance
Burnout Professional Tips The Content Cycle
Dealing With Trolling and Harassment
Ethics
Work Conditions
Job Instability Summary
The Sports World
The Social Media World The Beginnings of Social Media
The "Old" Internet
Myspace
YouTube
The iPhone and Other Smart Phones
InstagramSnapchat
Advertising and Social Media Sports and Social Media The Sports Media Cycle
Athletes and Social Media
Audiences and Reach
Sport Business and Social Media
Social Media and the Globalization of SportThe Nature of Social Media Summary
Chapter 2. Tools of the Trade
Software and Hardware Software Tools
Web and App Interfaces
Hardware
Evaluating Your Needs Training Programs Evaluating Training Needs
Software Program TrainingMarket ResearchProfessional Market Research
Using Research Intelligently Summary
Chapter 3. Creative Sparks
Core Creativity Elements Vocabulary
Grammar and Writing Conventions
Industry Literacy
Cultural Knowledge Social Media Consumption You Are What You Eat
Analysis of Successful Accounts
Informational Interviews
Support GroupsThe Importance of RepetitionQuestion Everything
How to Handle Feedback (Good and Bad)
Early Adoption
Take Notes When It Happens
Consistency
Instinct
Mentality Summary
Chapter 4. Audiences and Networks
Historical Development of Social Media Audiences Myspace
Snapchat
YouTube
WhatsApp Network Infrastructure and the Effects on Audiences Twitter's System
Facebook's System
Instagram Infrastructure
TikTok and the Rise of AI Summary
Chapter 5. The Online Community
Audience Adoption and Migration Theory of Planned Behavior
Applying Theory to Practice The Darker Side of Online Audiences The Internet Outrage Machine
Trolls and Argumentation
The Online Disinhibition Effect
Sports, Social Media, and Toxicity for Women Summary
Chapter 6. The Technology Curve
Why Technology Changes A Paradigm Shift in Media
Hardware, Convergence, and Portability
Software Development Social Media Building Blocks Written Content
Images
Preproduced Video
Live Video
Audio
Graphics
Dynamic Visuals
Responses
What About Stories?
Building Block Evolution
Which Building Blocks Are Best for Your Content?
Cross-Posting Summary
Chapter 7. Framing Your Presence
Agenda Setting Agenda Setting Theory
Social Media's Impact on Agenda Setting Framing Framing Theory
Sports Media Framing Research
Social Media Framing Concepts Summary
Chapter 8. Editorial Content
Defining Editorial Content Expectations of Editorial Content
Advantages of Editorial Content
Disadvantages of Editorial Content
The Blurring of Content Lines Best Practices in Social Media Editorial Content Managing Your Branding and Presence
Managing Your Organization's Branding and Presence
Directing Traffic Summary
Chapter 9. Industry Content
Defining Industry Content Advantages of Industry Content
Disadvantages of Industry Content Best Practices in Social Media Industry Content Managing Your Branding and Presence
Social Media Choices
Go Where Only You Can
Leveraging Organization Members
Interacting With Other Organizations
Crisis Communication Summary
Chapter 10. Holistic Social Media
Personal Care and Challenges Balance
Burnout Professional Tips The Content Cycle
Dealing With Trolling and Harassment
Ethics
Work Conditions
Job Instability Summary
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social media sports; social media sports marketing; sport industry social media; digital marketing sport industry; sport social media strategy; social media trends sports
Chapter 1. Social Media and the Sports World
The Sports World
The Social Media World The Beginnings of Social Media
The "Old" Internet
Myspace
Facebook
YouTube
The iPhone and Other Smart Phones
Twitter
InstagramSnapchat
Advertising and Social Media Sports and Social Media The Sports Media Cycle
Athletes and Social Media
Audiences and Reach
Sport Business and Social Media
Social Media and the Globalization of SportThe Nature of Social Media Summary
Chapter 2. Tools of the Trade
Software and Hardware Software Tools
Web and App Interfaces
Hardware
Evaluating Your Needs Training Programs Evaluating Training Needs
Software Program TrainingMarket ResearchProfessional Market Research
Using Research Intelligently Summary
Chapter 3. Creative Sparks
Core Creativity Elements Vocabulary
Grammar and Writing Conventions
Industry Literacy
Cultural Knowledge Social Media Consumption You Are What You Eat
Analysis of Successful Accounts
Informational Interviews
Support GroupsThe Importance of RepetitionQuestion Everything
How to Handle Feedback (Good and Bad)
Early Adoption
Take Notes When It Happens
Consistency
Instinct
Mentality Summary
Chapter 4. Audiences and Networks
Historical Development of Social Media Audiences Myspace
Facebook
Twitter
Instagram
Snapchat
YouTube
Pinterest
Reddit
WhatsApp Network Infrastructure and the Effects on Audiences Twitter's System
Facebook's System
Instagram Infrastructure
TikTok and the Rise of AI Summary
Chapter 5. The Online Community
Audience Adoption and Migration Theory of Planned Behavior
Applying Theory to Practice The Darker Side of Online Audiences The Internet Outrage Machine
Trolls and Argumentation
The Online Disinhibition Effect
Sports, Social Media, and Toxicity for Women Summary
Chapter 6. The Technology Curve
Why Technology Changes A Paradigm Shift in Media
Hardware, Convergence, and Portability
Software Development Social Media Building Blocks Written Content
Images
Preproduced Video
Live Video
Audio
Graphics
Dynamic Visuals
Responses
What About Stories?
Building Block Evolution
Which Building Blocks Are Best for Your Content?
Cross-Posting Summary
Chapter 7. Framing Your Presence
Agenda Setting Agenda Setting Theory
Social Media's Impact on Agenda Setting Framing Framing Theory
Sports Media Framing Research
Social Media Framing Concepts Summary
Chapter 8. Editorial Content
Defining Editorial Content Expectations of Editorial Content
Advantages of Editorial Content
Disadvantages of Editorial Content
The Blurring of Content Lines Best Practices in Social Media Editorial Content Managing Your Branding and Presence
Managing Your Organization's Branding and Presence
Directing Traffic Summary
Chapter 9. Industry Content
Defining Industry Content Advantages of Industry Content
Disadvantages of Industry Content Best Practices in Social Media Industry Content Managing Your Branding and Presence
Social Media Choices
Go Where Only You Can
Leveraging Organization Members
Interacting With Other Organizations
Crisis Communication Summary
Chapter 10. Holistic Social Media
Personal Care and Challenges Balance
Burnout Professional Tips The Content Cycle
Dealing With Trolling and Harassment
Ethics
Work Conditions
Job Instability Summary
The Sports World
The Social Media World The Beginnings of Social Media
The "Old" Internet
Myspace
YouTube
The iPhone and Other Smart Phones
InstagramSnapchat
Advertising and Social Media Sports and Social Media The Sports Media Cycle
Athletes and Social Media
Audiences and Reach
Sport Business and Social Media
Social Media and the Globalization of SportThe Nature of Social Media Summary
Chapter 2. Tools of the Trade
Software and Hardware Software Tools
Web and App Interfaces
Hardware
Evaluating Your Needs Training Programs Evaluating Training Needs
Software Program TrainingMarket ResearchProfessional Market Research
Using Research Intelligently Summary
Chapter 3. Creative Sparks
Core Creativity Elements Vocabulary
Grammar and Writing Conventions
Industry Literacy
Cultural Knowledge Social Media Consumption You Are What You Eat
Analysis of Successful Accounts
Informational Interviews
Support GroupsThe Importance of RepetitionQuestion Everything
How to Handle Feedback (Good and Bad)
Early Adoption
Take Notes When It Happens
Consistency
Instinct
Mentality Summary
Chapter 4. Audiences and Networks
Historical Development of Social Media Audiences Myspace
Snapchat
YouTube
WhatsApp Network Infrastructure and the Effects on Audiences Twitter's System
Facebook's System
Instagram Infrastructure
TikTok and the Rise of AI Summary
Chapter 5. The Online Community
Audience Adoption and Migration Theory of Planned Behavior
Applying Theory to Practice The Darker Side of Online Audiences The Internet Outrage Machine
Trolls and Argumentation
The Online Disinhibition Effect
Sports, Social Media, and Toxicity for Women Summary
Chapter 6. The Technology Curve
Why Technology Changes A Paradigm Shift in Media
Hardware, Convergence, and Portability
Software Development Social Media Building Blocks Written Content
Images
Preproduced Video
Live Video
Audio
Graphics
Dynamic Visuals
Responses
What About Stories?
Building Block Evolution
Which Building Blocks Are Best for Your Content?
Cross-Posting Summary
Chapter 7. Framing Your Presence
Agenda Setting Agenda Setting Theory
Social Media's Impact on Agenda Setting Framing Framing Theory
Sports Media Framing Research
Social Media Framing Concepts Summary
Chapter 8. Editorial Content
Defining Editorial Content Expectations of Editorial Content
Advantages of Editorial Content
Disadvantages of Editorial Content
The Blurring of Content Lines Best Practices in Social Media Editorial Content Managing Your Branding and Presence
Managing Your Organization's Branding and Presence
Directing Traffic Summary
Chapter 9. Industry Content
Defining Industry Content Advantages of Industry Content
Disadvantages of Industry Content Best Practices in Social Media Industry Content Managing Your Branding and Presence
Social Media Choices
Go Where Only You Can
Leveraging Organization Members
Interacting With Other Organizations
Crisis Communication Summary
Chapter 10. Holistic Social Media
Personal Care and Challenges Balance
Burnout Professional Tips The Content Cycle
Dealing With Trolling and Harassment
Ethics
Work Conditions
Job Instability Summary
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
