Health Fitness Management

Health Fitness Management

Danhoff, Guy; Spezzano, Mike; Bates, Mike

Human Kinetics Publishers

02/2019

384

Dura

Inglês

9781450412230

15 a 20 dias

1293

Part I. Human Resources

Chapter 1. Recognizing the Importance of Leaders and Managers
Exploring Management and Leadership Theory
Acknowledging the Difference Between Managing and Leading
Struggling as a Manager: Pitfalls to Avoid
Succeeding as a Manager: A Strategy to Manage Talent

Chapter 2. Understanding Organizational Design
Growth and Management Positions
Roles and Responsibilities
Writing Job Descriptions
For-Profit Organizations
Not-For-Profit Community Facilities
Hospital-Based Fitness Centers
Corporate-Based Fitness Organizations

Chapter 3. Recruiting the Best Staff for Your Facility
Analyzing Staffing Needs
Utilizing Job Descriptions
Designing the Appropriate Recruiting Vehicle
Developing Interview Strategies
Selecting the Best Candidate for the Position

Chapter 4. Training and Developing Staff
Five Steps to Creating Internal Training Programs
Outside Resources for Training and Development
Assessment of Training Costs

Chapter 5. Managing Staff Performance
Role of the Manager in Staff Performance
Steps in Managing Performance
Employee Termination

Chapter 6. Developing a Compensation Program
Forms of Compensation
Compensation and Management
Compensation Program Basics
Performance-Based Pay

Part II. Member Recruitment, Retention, and Profitability

Chapter 7. Marketing Your Program
Developing Strategic Marketing Plans
Marketing Research
Identifying Target Markets
Defining Marketing Goals and Objectives
Planning the Company Brand and Program Brand
Social Media Marketing
Best Practices in Modern Marketing
Writing an Effective Marketing Plan
Evaluating Marketing Programs

Chapter 8. Increasing Membership Sales
Fostering a Partnership Between the Reception Desk and the Membership Staff
Telephone Best Practices
Maximizing the Face-to-Face Selling Process
Corporate and Group Membership Sales

Chapter 9. Focusing on Customer Service
Recognizing the Importance of Customer Service and Loyalty
Identifying Your Customer
Understanding What the Customer Wants
Training Staff for Exceptional Customer Service
Dealing With Difficult Customers
Customer Service Best Practices
Monitoring the Effects of Customer Service

Chapter 10. Retaining Members Through Program Management
Membership Retention
Establishing the Purpose of Programming
Diversification of Activities
Progression of Programs
Promotion of Programs
Reliability of the Schedule
Accountability for Growth and Retention
Programming by Logical Progression
Developing a Successful Program
Recognizing the Importance of Program Directors

Chapter 11. Generating Revenue Through Profit Centers
Development and Organization of Profit Centers
Five Common Profit Centers

Part III. Operations and Facility Management

Chapter 12. Understanding Financial Management
Cash Versus Accrual Accounting
Financial Statements
Budgeting
Income Management
Accounts Receivable
Sales Analysis
Expense Management
Tax Considerations

Chapter 13. Risk Management: Addressing Health and Safety Concerns
Anthony Abbott and Mike Greenwood
Creating a Safe Environment
Screening Before Activity
Administering Physical Fitness Assessments
Designing Safe Exercise Programs
Providing Safety Orientation
Supervising Members
Managing Emergencies
Risk Management Documentation

Chapter 14. Maintaining Your Facility
Mike Greenwood and Anthony Abbott
Maintenance Activities
Four Areas of Maintenance Management
Determining Maintenance Needs
Performing a Needs Assessment
Planning the Facility Maintenance Program
Personnel
Implementing a Maintenance Program
Evaluating Facility Maintenance
Developing a Preventive Maintenance Program

Chapter 15. Understanding Legal and Insurance Issues
John Wolohan
Civil Versus Criminal Liability
Tort Law
Contracts
Employment Law
Insurance Considerations

Chapter 16. Strategic Planning and Evaluation
Strategic Planning
Evaluation
Health and Fitness Evaluation Model
Location Analysis
Industry Evolution and Differentiation
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