Sport Marketing
Sport Marketing
Sutton, William A.; Mullin, Bernard J.; Hardy, Stephen
Human Kinetics Publishers
11/1999
312
Dura
Inglês
9780880118774
0880118776
1520
This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
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This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
