Aquatic Center Marketing

Aquatic Center Marketing

Josephs, Judith

Human Kinetics Publishers

10/2018

208

Mole

Inglês

9781492526261

15 a 20 dias

5

Descrição não disponível.
Part I. Brand Management

Chapter 1. Develop a Brand Identity

Chapter 2. Create Brand Visibility

Part II. Market Development

Chapter 3. Build Community Consensus

Chapter 4. Design to Excite Guests

Chapter 5. Appeal to Specific Populations

Chapter 6. Price Smartly

Part III. Guest Communications

Chapter 7. Get the Most Out of Media

Chapter 8. Maximize Electronic Communication

Chapter 9. Turn Lifeguards and Staff Into Ambassadors

Part IV. Marketing Without Millions

Chapter 10. Use Special Events as Promotions

Chapter 11. Enhance the Bottom Line With Corporate Sponsorships
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