Public-Private Partnerships in Physical Activity and Sport

Part I: The Need for Public-Private Partnerships in Physical Activity and Health; Chapter 1. Finding Consensus in How to Develop Partnerships; Part II: Public-Private Partnership Strategies; Chapter 3. Basics of Messaging and Marketing in Physical Activity and Health; Chapter 5. Revenue Strategies for Not-for-Profit Organizations; Chapter 7. Role Models and Champions Role Models; Part III: Putting Partnership Guidelines Into Action; Chapter 9. Global, National, Community Partnership Perspectives; Chapter 10. Applying Partnership Guidelines in Physical Activity and Health; Chapter 11. Challenges in Creating Effective Partnerships.

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