Administration of Intercollegiate Athletics
-15%
portes grátis
Administration of Intercollegiate Athletics
;
Human Kinetics Publishers
01/2015
320
Dura
Inglês
9781450468152
15 a 20 dias
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Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics Ellen J. Staurowsky Higher Education and Student Experience in Nineteenth-Century America The NCAA and the Foundations of a College Sport Governance Structure Democratization of College Sport Women's College Sport: Entrepreneurs Versus Educators National Association of Collegiate Directors of Athletics Conclusion Leadership Lesson: Paradigm Learning Aids Chapter 2. Governing Bodies Erianne A. Weight and Barbara Osborne Institutional Control Internal and External Stakeholders Conference Governance NCAA Governance Structure NCAA Financial Structure Leadership Lesson: No Excuses National Association of Collegiate Women Athletics Administrators Conclusion Learning Aids Chapter 3. Leadership and Management Erianne A. Weight Leadership Management Leadership Lesson: Building a Strong Team and Avoiding Turn Wars Communication and Leadership Conclusion Learning Aids Chapter 4. Compliance and Title IX Erianne A. Weight Compliance Gender Equity Leadership Lesson: The Importance of a Vision Framework Title IX Compliance Institutional Performance Program National Association for Athletics Compliance Conclusion Learning Aids Chapter 5. Academics, Eligibility, and Life Skills Erianne A. Weight and Sally R. Ross Standards for Initial Academic Eligibility Standards for Recruitment Continuing Eligibility Standards Athletics Academic Advising Professional Organizations and Support Student Development Programming Leadership Lesson: Interdependence and the Win-Win Paradigm Conclusion Learning Aids Chapter 6. Media Relations Robert Zullo Importance of Publicity and Good Public Relations Production of Media Website Interactivity and Innovation Generating Publicity Sensationalism Media Policy Media Training Speculating Versus Forecasting Crisis Management Crisis Management Plan Reputation Social Media and Continuous Surveillance Student-Athlete Privacy FERPA and Medical Issues Freedom of Information Act Public Relations Campaigns Career Concerns Current Issues Leadership Lesson: Negotiation College Sports Information Directors of America Conclusion Learning Aids Chapter 7. Financial Operations Stephen L. Shapiro and Brendan Dwyer Financial Distinctiveness of Intercollegiate Athletics Organizational Structure of Intercollegiate Athletics Financial Configuration Financial Operations Financial Statements Budgeting Leadership Lesson: Feed the Opportunities Collegiate Athletic Business Management Association Conclusion Learning Aids Chapter 8. Marketing Tickets and Promotions David J. Shonk and Alyssa T. Bosley Marketing Intercollegiate Athletics Advertising Licensing Marketing and Atmospherics Community Relations National Association of Collegiate Marketing Administrators Secondary Ticket Market Dynamic Ticket Pricing Promotion Leadership Lesson: Meetings and Movies Conclusion Learning Aids Chapter 9. Corporate Sponsorship Robert Zullo Platforms Property Compatibility and the Sales Process Measurement and Ambush Marketing Facility Naming Rights and Fair Market Value Outsourcing and UBIT Taxes Leadership Lesson: Seek First to Understand, Then to Be Understood Conclusion Learning Aids Chapter 10. Facility and Event Management Robert Zullo Event Management and Operations Safety and Risk Assessments Fan Rights Facility Planning Facility Budgeting Facility Funding Current Issues Collegiate Event and Facility Management Association Conclusion Leadership Lesson: Motivation 3.0 Learning Aids Chapter 11. Alumni Relations and Athletics Development Offices Robert Zullo Cultivating Donors Clubs, Associations, Foundations, and Societies Broadening the Donor Base Motivating Donors Benefits of Giving Priority Seating and Parking Ways to Give Growing Affinity Clubs and Organizations Beyond Campus Concerns With Fundraising Current Issues National Association of Athletic Development Directors Leadership Lesson: Your Authentic Leadership Style Conclusion Learning Aids Chapter 12. Support Services Landon T. Huffman and Coyte G. Cooper Holistic Development Staff and Services Sports Medicine Leadership Lesson: Sharpen the Saw Digital Media Services Equipment Services
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Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics Ellen J. Staurowsky Higher Education and Student Experience in Nineteenth-Century America The NCAA and the Foundations of a College Sport Governance Structure Democratization of College Sport Women's College Sport: Entrepreneurs Versus Educators National Association of Collegiate Directors of Athletics Conclusion Leadership Lesson: Paradigm Learning Aids Chapter 2. Governing Bodies Erianne A. Weight and Barbara Osborne Institutional Control Internal and External Stakeholders Conference Governance NCAA Governance Structure NCAA Financial Structure Leadership Lesson: No Excuses National Association of Collegiate Women Athletics Administrators Conclusion Learning Aids Chapter 3. Leadership and Management Erianne A. Weight Leadership Management Leadership Lesson: Building a Strong Team and Avoiding Turn Wars Communication and Leadership Conclusion Learning Aids Chapter 4. Compliance and Title IX Erianne A. Weight Compliance Gender Equity Leadership Lesson: The Importance of a Vision Framework Title IX Compliance Institutional Performance Program National Association for Athletics Compliance Conclusion Learning Aids Chapter 5. Academics, Eligibility, and Life Skills Erianne A. Weight and Sally R. Ross Standards for Initial Academic Eligibility Standards for Recruitment Continuing Eligibility Standards Athletics Academic Advising Professional Organizations and Support Student Development Programming Leadership Lesson: Interdependence and the Win-Win Paradigm Conclusion Learning Aids Chapter 6. Media Relations Robert Zullo Importance of Publicity and Good Public Relations Production of Media Website Interactivity and Innovation Generating Publicity Sensationalism Media Policy Media Training Speculating Versus Forecasting Crisis Management Crisis Management Plan Reputation Social Media and Continuous Surveillance Student-Athlete Privacy FERPA and Medical Issues Freedom of Information Act Public Relations Campaigns Career Concerns Current Issues Leadership Lesson: Negotiation College Sports Information Directors of America Conclusion Learning Aids Chapter 7. Financial Operations Stephen L. Shapiro and Brendan Dwyer Financial Distinctiveness of Intercollegiate Athletics Organizational Structure of Intercollegiate Athletics Financial Configuration Financial Operations Financial Statements Budgeting Leadership Lesson: Feed the Opportunities Collegiate Athletic Business Management Association Conclusion Learning Aids Chapter 8. Marketing Tickets and Promotions David J. Shonk and Alyssa T. Bosley Marketing Intercollegiate Athletics Advertising Licensing Marketing and Atmospherics Community Relations National Association of Collegiate Marketing Administrators Secondary Ticket Market Dynamic Ticket Pricing Promotion Leadership Lesson: Meetings and Movies Conclusion Learning Aids Chapter 9. Corporate Sponsorship Robert Zullo Platforms Property Compatibility and the Sales Process Measurement and Ambush Marketing Facility Naming Rights and Fair Market Value Outsourcing and UBIT Taxes Leadership Lesson: Seek First to Understand, Then to Be Understood Conclusion Learning Aids Chapter 10. Facility and Event Management Robert Zullo Event Management and Operations Safety and Risk Assessments Fan Rights Facility Planning Facility Budgeting Facility Funding Current Issues Collegiate Event and Facility Management Association Conclusion Leadership Lesson: Motivation 3.0 Learning Aids Chapter 11. Alumni Relations and Athletics Development Offices Robert Zullo Cultivating Donors Clubs, Associations, Foundations, and Societies Broadening the Donor Base Motivating Donors Benefits of Giving Priority Seating and Parking Ways to Give Growing Affinity Clubs and Organizations Beyond Campus Concerns With Fundraising Current Issues National Association of Athletic Development Directors Leadership Lesson: Your Authentic Leadership Style Conclusion Learning Aids Chapter 12. Support Services Landon T. Huffman and Coyte G. Cooper Holistic Development Staff and Services Sports Medicine Leadership Lesson: Sharpen the Saw Digital Media Services Equipment Services
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